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Introduction
Benefits
Applications
Key points
Theory
Research findings
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Identifying High Achievers with the SASQ assessment questionnaire
Are you investing too much time and money hiring
people who fall short of their potential and
do not yield a positive return on your investment?
Why is it that those with the most talent are not
always the most successful?
The ability to overcome adversity is critical to success
in most positions, especially sales. Your company's success depends
on hiring the right people for the job.
Identify tomorrow's achievers today with the Seligman
Attributional Style Questionnaire (SASQ), a measure of
optimism and resilience under adversity. The SASQ is the
result of over 30 years of research by Professor Martin
Seligman, a leading expert on the psychology of motivation
and author of the international best-selling book, Learned
Optimism.
Benefits of the SASQ Top
Using the SASQ for selection and development will:
Increase
productivity
Reduce
turnover
Identify
more top producers to help your company grow
Create
a more optimistic and resilient work force
Applications of the SASQ Top
Selection
The SASQ can help you select the right people for sales
and other positions that require persistence to overcome
adversity. It is the nature of sales that even the best salesperson
will fail far more often than succeed and this leads
to turnover and burnout rates that are high and costly. The
ability to bounce back from frequent setback is the exception
rather than the rule. The SASQ can help you identify
those with the resilience needed for challenging
positions, like sales, call centres and management,
before you make a large investment in training
and support.
Research shows that a successful salesperson requires a higher
level of optimism than an elite athlete.
Training and Development
The SASQ identifies optimism - the most important factor
for overall success in life and work. The SASQ results give
valuable information on where development can be targeted to
improve optimism, resilience and results.
The SASQ is: Top
Valid
The SASQ predicts sales productivity in many industries -
telecommunications, financial services, office products,
automative, banking, and real estate, to name a few.
Optimistic salespeople in these industries outsell the
pessimists by 20% to 40%. Hundreds of studies have
proven the benefits of optimism in many areas of life -
increased motivation, superior achievement in various
settings (at work, in school and in sports), elevated mood
and well being, and better physical health.
Cost Effective
The cost of the SASQ is repaid many times over by the
increased productivity of those selected and by the savings
from not investing in poor producers. If the SASQ helps
you select even one top producer that you would have
overlooked, or eliminate one poor producer that you would
have hired, this could cover your entire cost of using the
SASQ.
Easy to Administer
The SASQ can be easily administered by any responsible
person in your organization and takes about 20 minutes to
complete. We provide the SASQ on user-friendly software
and the test-taker can answer the SASQ questions on any
Windows compatible computer. Upon completion, the
SASQ score is instantly calculated. There is also a paper
and pencil version of the questionnaire.
Legal
The SASQ complies with the Equal Employment Opportunity
Commission guidelines. The SASQ has job-related
predictive validity for sales positions and has no adverse
impact. That is, the SASQ does not discriminate by gender,
race or age and it is in compliance with the Americans with
Disabilities Act (ADA) guidelines on employment testing.
The Theory Behind the SASQ Top
Research on the SASQ scientifically proves the common
sense wisdom that optmistic beliefs can be self-fulfilling
prophecies. The SASQ measures optimism by asking
test-takers to answer a series of questions about their
expectations for success and failure. Success begins with
how we manage our reactions to adversity. Is adversity
percieved as unrelenting or short-lived? Are setbacks viewed
as overwhelming disasters or as manageable hurdles that
can be overcome? Is adversity seen as a challenge to be
confronted as an insurmountable obstacle to be avioded?
Optimists believe that adversity is short-lived and manageable,
so they will typically take the actions necessary to
overcome obstacles on the road to success. Failure is seen
as a stepping stone to success. Consequently, optimists are
more likely than pessimists to be self-motivated, resourceful,
assertive and decisive in challenging situations. Optimists
are also more likely to rebound quickly following defeats.
The SASQ increases the return on your investment
in recruiting, selection, training, compensation
and management support. It identifies the right
people before you make a substantial investment
of time and money.
Research findings supporting the SASQ Top
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Research shows high optimists outsell low pessimists by 37% |
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