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. Introduction
. The Psychology of Client Decision Making
. The Manager as Coach
. Leading with Emotional Intelligence
. Emotional Intelligence in Selling
. Business Breakthroughs
. The Art and Science of Selling
. Attitude and Action for Achievement
. Building a Positive Workplace


Program: Emotional Intelligence in Selling

This sales training program teaches optimism and mental toughness, essential competencies for being an effective sales person.


This program will show sales people the role that emotional intelligence plays in selling. Your sales people will achieve higher results by learning how to manage their emotions and understand the customer's emotions. In one study, sales people who were high in the emotional intelligence competency of optimism outsold pessimists by 37%.

Key Content

-How and why people high in optimism and emotional intelligence make more sales

-The core competencies of emotional intelligence

-The proven power of optimism as a significant factor in confidence and resilience

-Understanding how attitudes and emotions have a major impact on buying decisions and behaviours

-How to overcome negative emotions like fear of failure and rejection

-Strategies to stay motived


Participants on this program will understand how thinking and emotions affect their approach to selling and the customer's decision-making. As a result of the course, sales people will:

-Develop an optimistic style of thinking, including overcoming negativity and self doubt

-Be aware of the link between habits of thought and their affect on confidence, persistence and resilience

-Improve their relationships by being better communicators

-Increase their mental toughness


-Keynote or conference presentation 45 min to 90 min

-Seminar or training workshop 1 day to 3 days

-Individual coaching to maximise learning and behavioural change